From October 12–14, 2010, the China Toy Expo was held at the Shanghai New International Expo Centre. At the exhibition, we had the privilege of experiencing the vibrant charm of “China’s Wooden Toy City.” Crowds gathered around our booth, drawn by neatly arranged, vividly colored wooden animal pull-along toys, early childhood education toys, and intellectual puzzle boards—capturing the attention of both domestic and international buyers and procurement professionals.
Zhejiang Xinyun Wood Industry Group Co., Ltd. is the leading enterprise in Yunhe County, Zhejiang Province—the renowned “China’s Wooden Toy City”—and currently one of the largest private enterprises in China specializing in the R&D, manufacturing, and marketing of wooden toys and crafts. The company hosts the China Wooden Toy R&D Center and the Zhejiang Provincial Enterprise Technology Center, demonstrating strong research, development, and innovation capabilities—and standing as a benchmark manufacturer within China’s wooden toy industry base. Leveraging decades of expertise in toy production and sales, Xinyun Group actively pursues innovation and growth, guided by its core principle: “Integrity in service; quality as guarantee.” With vast untapped potential in the domestic market, the Group continues to explore, develop, and innovate.
Each product—no matter how simple—undergoes dozens or even hundreds of precise manufacturing steps. Strict production control and advanced craftsmanship are fundamental to the company’s sustainable growth. Since the early 1990s, the Group has invested heavily to expand production capacity and upgrade equipment. Today, it operates over 1,000 units of various machinery across a 120,000-square-meter factory complex comprising dozens of specialized workshops—including raw-wood processing, painting, and packaging. Every stage adheres to meticulous standards. Xinyun Group firmly believes that only through careful attention can true excellence be achieved.